Salesforce has launched its Agentforce AI platform with native Arabic language support, a significant step toward broader AI adoption in the Middle East. This update brings autonomous AI agent capabilities to organizations across the UAE and wider region, enabling 24/7 availability for high-volume tasks in customer service, employee productivity, and operational workflows.
Addressing a Key Barrier to AI Adoption
The introduction of Arabic language support directly tackles a major obstacle to AI implementation in the Middle East. Historically, language compatibility has hindered the deployment of autonomous agents, despite ambitious government initiatives to embrace AI technologies. By making its Agentforce platform accessible in Arabic, Salesforce opens up its services to customers who require delivering services in the region’s primary language.
How Agentforce Works in Arabic
The launch includes both Service Agent and Employee Agent platforms, with plans for additional Arabic-enabled agents in the future.
- Service Agent provides a comprehensive platform for customer service, reducing costs and accelerating case resolution through proactive AI-driven support. This enables seamless collaboration between human representatives and AI agents.
- Employee Agent functions as a digital assistant, integrating into platforms like Slack and mobile devices to proactively manage meetings, update sales opportunities, assist with onboarding, and summarize customer interactions.
The expansion targets government entities, private-sector organizations, and businesses serving local communities across the UAE and Middle East, aligning with national priorities for AI adoption and digital-first governance.
Salesforce’s Broader AI Vision
This launch is part of Salesforce’s wider investment in the Middle East, where demand for trusted AI, secure infrastructure, and modern customer experiences is rapidly increasing. Salesforce unveiled Agentforce in 2024 with the goal of empowering one billion AI agents by 2025. The platform has evolved since then, with Agentforce 3, launched in June 2025, introducing enhanced observability, interoperability through Model Context Protocol support, and over 100 pre-built industry actions.
The Arabic language expansion of Salesforce’s AI products targets government entities, private-sector organizations and businesses serving local communities across the UAE and wider Middle East.
This move underscores the critical role of localized AI solutions in driving widespread adoption and achieving strategic national goals.
This expansion is more than just a language update. It represents a strategic move to unlock the full potential of AI in a region where linguistic accessibility has been a long-standing challenge, paving the way for greater efficiency and innovation across industries.
