Black Friday is no longer a single day of frantic in-store rushes. It’s evolved into a month-long online shopping event, starting earlier each year. Retailers like Best Buy, Target, and Walmart kicked off deals in early November, while Amazon is running its official sale from November 20th through Cyber Monday, December 1st. This extended period means consumers have more time to find deals, but also increases the risk of impulse buys and missed opportunities.
The Shift in Timing: The early start to Black Friday sales reflects retailers’ attempts to spread out demand and avoid overwhelming logistical bottlenecks. It also caters to consumers eager to start holiday shopping early, driven by inflation concerns and a desire for savings. This change raises questions about whether waiting for the traditional Black Friday or Cyber Monday will yield better results.
How to Maximize Savings: A Strategic Approach
To navigate this complex shopping landscape, preparation is key. Here’s a breakdown of essential tactics to secure the best deals:
1. Plan Your Shopping Wisely
Going in blind is a recipe for overspending. Review retailers’ ad scans to identify popular items and discount timing. If you prefer a shortcut, follow curated deal lists (like Mashable’s) and live blogs for real-time updates. Most importantly, set a budget to avoid impulse purchases.
2. Organize Your Wishlist
Amazon’s “add to list” feature allows you to track desired items. This simplifies deal monitoring, enabling quick purchases when prices drop. Prioritize your wishlist to focus on essential items first.
3. Download Retailer Apps
Mobile apps from Walmart, Target, Best Buy, and Amazon provide exclusive access to deals, wishlist alerts, and scan-and-go features. Amazon’s app even suggests deals based on your search history.
4. Leverage Alexa’s Exclusive Features
Echo smart speakers can deliver deal alerts up to 24 hours in advance. Turn on advanced notifications in the Alexa app to receive pop-ups and ring light cues when wishlist items go on sale.
5. Price History Checkers: CamelCamelCamel
Verify whether a deal is genuinely good using CamelCamelCamel. This tool displays historical pricing data, helping you avoid inflated discounts.
6. Buy Now, Pay Later Options
If needed, use Buy Now, Pay Later (BNPL) services like Affirm to spread costs. Be aware that these services may conduct soft credit inquiries, but responsible use can help manage expenses.
7. Bookmark Reliable Deal Hubs
Mashable’s Black Friday page consolidates sales from major retailers, categorized by product type (TVs, vacuums, streaming services, laptops). This saves time and prevents overwhelm.
8. Stay Informed: Mashable Deals Newsletter
For a curated experience, subscribe to Mashable’s newsletter. It delivers editor-selected deals directly to your inbox, ensuring you don’t miss out on the best offers.
The bottom line: Black Friday is no longer a single event but an extended season of sales. By planning ahead, leveraging technology, and staying informed, consumers can maximize savings and avoid unnecessary spending. This year, preparation is more critical than ever to navigate the month-long deal bonanza effectively.
